Seeing Myself as a "Brand"

Here's a weird thing that I've found out since becoming a published author. While researching on how to market my book, I found that many authors refer to themselves as a "brand." They're always talking about "promoting their brand" or proclaiming, "My books are my brand." Being just a simple, humble person, I never thought of myself that way. But I guess I am.

So, being curious of what kind of "brand awareness" that I have, I did what any self respecting person should do: I googled my name. Unfortunately, I didn't show up until the third page. However, there is an Aaron Schultz who is an accomplished bodybuilder (and our physiques are remarkably similar), an Aaron Schultz who has a PhD, and a few other writers named Aaron Schultz. It is nice to know that there are many people named Aaron Schultz who have made something of their life. Though, I guess if there was less of them, I would be on top of the damn search page.

So the big question is: what is my brand? Hmm, offbeat writings delivered in a sardonic tone? Twisted thoughts from a depraved individual? Wholesome good fun wrapped up in a package of fifthly language and lewd, risqué topics? A writer so unique that he can't be pigeonholed by a few adjectives and descriptive phrases? This is tougher than I thought. I guess what I put under the title of my blog says it all: "Aaron Schultz writes about what he wants, whenever he wants, in a super entertaining way." And that's my brand.